Creating an online store
Urban Neckers is the expression, the implementation of the attitude that men take in front of the conventionality and monotony of the wardrobe with ties lacking in personality. Urban-neckers.ro is the online shop where you can buy a tie that tells a story, presents a mood, highlights you through originality, refinement and inspiration.
Dedicated to men with personality, the ties and bow ties sold by urban-neckers.ro are the perfect interweaving of classic and casual clothing style, it is the perfect twinning between refinement, personality, joviality and masculinity, and all these aspects were included in the strategy to achieve the website.
For the creation of this online store, together with the client, we chose a simple, airy, user-friendly web design, as intuitive as possible in terms of navigation and product identification. At the same time, we wanted to add more distinction to the site, an effect we achieved by playing in a creative and original way with the shapes and lines that make up the design.
