5 Tips for doubling the orders of an online store
The e-commerce market is becoming more and more competitive every day. And the current situation caused by the coronavirus pandemic has taken everything to another level. Shopping is mostly done online, but this can present both advantages and disadvantages. Advantages because online shopping is easier to do, therefore people tend to place more checks, being in the comfort of their home. But there are also disadvantages of that situation, because all those who have a business had to move online in order for their brand to survive.
Therefore, the competition is fierce, and when you expect your sales to increase, you may find, instead, that your sales have not only not increased, but may even have decreased. You don't have to be impatient, because there are ways in which you can differentiate yourself from the competition and gain the trust of your potential customers. That being said, here are 5 tips for doubling your online store orders.
Table of contents
1. An online store must have a solid brand
1.1. Why a Logo is extremely important
1.2. Why shapes and colors are important
2. An online store must offer several payment options
3. Good reviews turn an online store into a trusted one
4. An online store must be secure
5. A brand must be active on social networks
6. SEO - reliable ally to give visibility to an online store
1. An online store must have a solid brand
To gain the trust of your customers, you need a solid brand. What this means? It means having a logo, a slogan and impactful messages that remain imprinted in the minds of your potential customers. It should be emphasized that although advertising is not consciously processed, processing may occur unconsciously, despite a conscious or unconscious decision to pay attention or not.
Any emotional connection that is made about the target brand will then be activated when there is exposure to new advertisements of that brand or when the shopper is at the shelf or simply thinking about that brand. These emotional associations help frame how the message is processed. This means that when an ad elicits emotional associations with the brand and the images present in various ways, those emotional memories will immediately and unconsciously enter working memory before active and conscious processing of the ad begins. From this processing, new associations in memory, both explicit and emotional, are possible.
The emotion shown by people in the advertisement (Sources of the message) and the emotional responses of those exposed to it (Recipients) will inform how the message should be processed, will be part of each appeal (Messages) and will influence a range of people (Effects).
1.1. Why a Logo is extremely important
The logo is the first impression a customer has of your brand. First, logos are symbols made up of text and images that help consumers recognize the brand of products or services. But things can be deeper than that. A good logo is the cornerstone of your business. Help customers understand what you do, who you are and what you value.
A logo will become the main image of your business and will appear on labels, invoices, banners, business cards, etc., giving it major importance.
We can help you create the perfect logo for your business! Here are some of our clients who are now enjoying impactful logos created by our passionate team:
Oscar Deko
Vision fix
Ldv bank
1.2. Why shapes and colors are important
Our brains use colors to recognize the features of products and the brands that make them. Colors speak a language that cannot be expressed in words. What this means? It means that through the colors you use in your brand image and in your online store, you can touch your visitors on an emotional level. For example, the color of a product can convince viewers that it tastes fresher than the same product with a different color.
85% of consumers mention color as the main reason for choosing products. And when it comes to the online environment, according to color psychology researchers, 42% of consumers form their opinions about websites based on website designs, with color contributing more to their opinions than any other factor. In 52% of cases, the wrong choice of colors and other inappropriate design options cause users to leave a site, where they will never return. We can guide you in relation to the perfect choices for your brand, because we also offer Ecommerce and Web Designing services.
2. An online store must offer several payment options
If customers can pay the way they're used to paying, they're more likely to feel comfortable paying. Even within Europe, payment preferences vary widely. In the UK, for example, Visa and MasterCard are the most popular (PayPal is a long way behind in second place). In Germany ELV is top, while in the Netherlands it is Ideal. In Russia, Qiwi, WebMoney and Yandex are more popular than PayPal. While in France, PayPal is used by the highest percentage of people compared to other countries.
As far as Romania is concerned, it seems that approximately 43% of Romanians prefer to be able to choose from as many payment options as possible, although they do not use all of them. If we analyze the answers from an international survey carried out by ING, in which 13,000 people from 13 countries participated, Romanians have at least an interesting behavior when it comes to shopping in an online store. When making small purchases, Romanians prefer to pay in cash, upon delivery, compared to the European average of 41%, who prefer to pay by card. An interesting thing happens when Romanians make purchases with high values. In this case, approximately 70% of them prefer to pay by card, feeling safer.
Therefore, make sure you are aware of your customers' preferences and offer them all the payment options that could make them feel safe and trust your brand.
3. Good reviews turn an online store into a trusted one
If visitors can see that other customers have purchased and rated your products, they will have more confidence in your online store. This simple idea is easy to implement and its benefits are well documented. Give your customers the opportunity to express their opinion about your services or products, and in case of negative reviews, don't be impatient! In these situations, the attitude you adopt and the way you try to solve the problem matter a lot. Customers appreciate not only the quality of services and products, but also the way the people behind the brands manage situations and offer them solutions.
4. An online store must be secure
It may seem obvious, but ensuring all programs are kept up-to-date is vital to keeping your site secure and giving your visitors confidence. This applies to both the server operating system and any software you might run on an online store site, such as a CMS or forum. When website security issues are found in software, hackers quickly try to exploit them, and both you and your customers can suffer.
5. A brand must be active on social networks
Make sure that your potential customers and loyal customers can contact you easily. If customers feel like you're there and can reach you, they feel more comfortable buying from you. Whether it's social media, online chat, email or phone. Make sure you interact with them and also allow them to interact with you.
6. SEO - reliable ally to give visibility to an online store
SEO is of significant importance because it makes your website more visible and that means more traffic and more opportunities to convert potential customers into loyal customers. Beyond this, it is also a valuable tool for building brand awareness, building relationships with potential customers and positioning your brand as an authoritative and trusted expert in the field in which you have built your business.
Content is a vital part of SEO because it's basically how you reach and engage your audience. For example, if you have an online pet food store, you can create a blog on the site, where you can post articles about how to properly feed your pet, using certain keywords. When a potential customer enters these words into Google, they will find your website and maybe even become your loyal customer. Today's content needs to be educational, but also interesting, relevant, engaging and shareable.
Therefore, these are our tips to double the sales of an online store: make sure you have a solid brand, offer your consumers the perfect payment methods for them, give them the opportunity to give reviews, secure your the store and be active on social networks, so as to create a connection between you and your consumers.
We are here to support you in your business and we offer you services of Web design, Ecommerce, CMS, SEO, Social media marketing, and the list can go on. All you have to do is contact us at: email office@prologue.ro or phone 031 428 48 85.
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